1
Apr
2014
14
Mar
2014

Quick & Dirty Product Photography 101

Our photo studio at Guided HQ.

With the proliferation of Instagram everyone thinks they’re a photographer! Just take out your phone, snap a photo, add a filter and presto. But photography is an art form. Especially with products where you have to capture the look and feel of your product. Great product photography makes people imagine plucking the product right off the screen. But you’re not a pro! And that’s okay. You can still take beautiful product shots with some basic tools. Let us lay it on you.

THE ESSENTIALS:

A good camera.
Not your regular point and shoot. Invest in a digital single-lens reflex camera (DSLR). There are plenty of great entry level cameras that won’t break your budget.

Tripod.
Steady your shots and have uniform photos at the same angle for each product.

Let there be light, light and more light.
If you’re on a tight budget and happen to live in a sunny area (aka not Seattle) you can get by on natural light through a window. Otherwise buy a decent budget light kit that include 2-3 lights with stands and umbrellas.

Background.
A neutral background works best for products. Seamless paper rolls can be a bit expensive, but a worth while investment. Budget options are project poster board or foam board.

HANDY TO HAVE:

Clamps.
Keep your paper where you want it with some grips/clamps of some sort.

Photo Editing Software
While expensive, Photoshop is a powerful editing tool for those who know how to use it. Not to worry, there are also free programs available that range from being super simple to as advanced to Photoshop.

COPY CAT:
Are you eyeing our photo studio? Here’s the breakdown of where you can purchase everything:

And there you have the basic recipe to great product photos. Just add some basic photography know how and you’re set!

 

28
Jan
2014

Glancing back and looking forward: Becoming the Inspiration Marketplace™

2013 was another incredible year for Guided.  The quick and dirty – we added more products and more shelf space and experienced continued growth online and direct.  Selling more Made in USA and eco-friendly products to moms buying school supplies, architects designing the worlds most efficient buildings, artists, educators teaching about sustainability, bands giving us joy, photographers sharing life, and our beloved nonprofits saving the world.  The economic and social result – more Americans employed and less overseas plastic and vinyl in our landfills.

All off this is fantastic and we couldn’t be more proud of our employees and partners, and also our customers who cared enough to either find us for the first time or stay with us.

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18
Jan
2014

Realistic Resolutions

The New Year’s Resolution struggle is a real thing. Not even just maintaining it, but coming up with a realistic resolution. Are you tired of watching your friends check into the gym on Facebook for the 5th time this week? Or seeing a million posts of the different salads they’re consuming for breakfast, lunch, and dinner? Time to go beyond the stereotypical choices. Fear not, we’re here to help. Let us throw some ideas your way to inspire you in the new year!

Be a better you.
There’s no one like you… well, unless you have a twin, then there’s someone eerily like you. Nevertheless, it’s important to take the time to reflect Continue reading

17
Jan
2014

Less than perfect

We were doing a final art review for a nice custom print project today and our print manager wanted to give the customer a heads-up about the lineweight of one of the design elements.

 

 The logo at the bottom (P) has some lines that are a little thinner than I like to run at a minimum. In this case, we may get away with it since if it prints less than perfect, it will still generally look like the logo and should probably appear OK. But I thought it should be mentioned.

 

Check out the final proof:
ReWrite Proof
Note the thin lines in the “P” logo.

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15
Jan
2014
7
Dec
2013

Sharing Holiday Memories with Guided Media Cases

The holidays are one of our favorite times of year here at Guided.  Outside of the obvious – festivities around the office, some deserved time off with family, Seahawks playoff push (had to add that… Go Hawks!!) – it’s also about the time we begin to see examples of how everyone is using our products, customizing and sharing.

One  example is our ReSleeve Recycled Media Case.  Guided customers have been using these Made in USA and recycled cd sleeves for over half a decade to share memories with friends and families – burning family photo albums, mixed holiday playlists, holiday movies and more.  We think the reasons are pretty obvious – nothing screams Continue reading

19
Nov
2013
18
Nov
2013
15
Nov
2013