The last thing you want to worry about when polishing that big $$ proposal is whether your recycled binders and presentation folders are going to arrive on time.
We've been there and we feel your pain.
Shipping bulky office products can be really expensive. We have always tried to tune the shipping costs so that they're as fair as possible. Because rates change from address to address, in practice this has resulted in us loosing a couple bucks on some orders and making it up on others. Starting today we are splitting the cost of expedited shipping with you.
Guided is making it even easier to order - even if it's at the last minute.
* Shipping commitments are for stock office products. Custom print orders are subject to longer lead times.
** Returns must be in case quantities.
As some of you who follow me socially @GuidedStober and other, you may know that I have spent quite a bit of time at Seattle Children's Hospital with my youngest little girl Chase who is now 6. Long story short, Seattle Children's basically saved her life....and we now spend regular time there with frequent appointments. So we are forever in their debt.
That's why when I had the chance this holiday season to play Guided Santa it was so incredible. While some might call it just the formal end of a different business we dipped our toe in at Guided, I liked to look at it as a pretty sweet opportunity to give something back....as an organization and for me personally since I am kind of the boss (who cares about the few meal and expense reimbursables I have, I get to decide where we give back to the community!!!! Whoo hoo!!!).
So anyway, in September we were sitting there with a bunch of unused, retail wrapped Made in USA and green toys, and other bigger kids items that I thought Children's would just loooooooove.
So with my trusted elf (Chase), I loaded up my sleigh (freight truck) with bags (pallets) of toys and made a trip to Children's to play not-so-secret Santa.
It was really a great experience and Chase could not stop talking about 'giving all the other kids toys' for weeks.
I absolutely love Seattle Children's so it was an incredible experience. I / we are looking at playing a bigger and bigger part in our community in the years to come.
Happy Holidays to all - wishing all of Guided Nation an incredible 2015!
David & Chase
You know what they say, copying is the best form of flattery.....
When we set out to design our next in the line of awesome Guided gear, we thought to combine (some might say hack) two of our favorites - anything American Original and being partial towards a little libation now and again. Naturally we landed on Jack Daniel's Tennessee Whiskey. I mean, come on - what's more American than a Bourbon.
Without any further ado, we present the Jack Daniel's inspired Guided Holiday Hoodies (of course, available in Red and Blue):
And of course an in action shot of me about to get to work one of our cylinder at Guided's factory. All right, just modeling and yes I will stick with my day job.
I know the next question is where can I buy one of these beauties. Unfortunately they are for Guided's peeps only. However, our spring line of hoodies and tees is already in the design phase so stay tuned.
This past Saturday Guided was lucky enough to support Seattle Cardboard Challenge which took place at the North Seattle Boys and Girls Club. Erika Wagner, one of the events coordinators said the event was a huge success with over 80 kids and parents participating. Inventing time machines, mobiles, castles, boats, suits of armor and small woodland creatures - all out of recycled cardboard and the kids imaginations (some of it from Guided's post industrial waste and spoiled inventory).
In the coming years we hope to play an even greater role in the event. Who knows, we may even find our next great recycled and Made in USA product idea!!!!
Background on the Imagination Foundation and the Global Cardboard Challenge
The mission of the Imagination Foundation is to find, foster and fund creativity and entrepreneurship in children around the world to raise a new generation of innovators and problem solvers who have the tools they need to build the world they imagine.
We were born out of the overwhelming global success of the short film, ‘Caine’s Arcade’. The film launched a movement to celebrate the natural creative talents of every child, and the Imagination Foundation was created to grow and sustain this movement.
FOR IMMEDIATE RELEASE
GUIDED ACQUIRES NORTHWEST’S PREMIER PACKAGING AND PRINT SERVICES FIRM TO EXPAND CREATIVE PLATFORM
Seattle, WA - September 19, 2014 - Guided Products LLC, a fast growing consumer brand, announces vertical integration through the acquisition of supplier Graphic Impressions NW, Inc., the Northwest’s premier print finishing and packaging firm.
Guided has leveraged Graphic Impressions as a core supplier over the past seven years, helping the company become the lead innovator and driving force in green and American made office and promotional products. Through the acquisition, Guided will add deep manufacturing and product development capabilities, streamlining operations and allowing the company to quickly add innovative products and services in new categories.
Guided will expand Graphic Impression’s traditional finishing services for it’s commercial printers and other trade partners. “We’ve always relied on Graphic Impressions for world-class craftsmanship and a level of expertise that only comes from decades of experience,” said Guided CEO David Stober. “With our combined design and product development horsepower, we are now a true innovation and brand partner for trade printers and custom packaging clients throughout the Northwest and beyond.”
Since the acquisition, Guided has added personnel in graphic design, computer aided design (CAD), customer service, and fulfillment. With the added capabilities, Guided will now be able to help it’s existing direct clients innovative products and messaging to market faster, and with even greater brand and product visibility with services such as:
Guided now employs 35 people, consolidated in Graphic Impressions 34,000 sq. ft turn-key production facility in Kent, Washington.
Guided is a fast growing, American consumer product brand and provider of speciality print and packaging services. Guided manufactures and sells unique, American-made products and supplies directly to consumers and through various big box and online national retailers such as Walmart and Office Depot.
ABOUT GRAPHIC IMPRESSIONS
Serving the trade and print industry, Graphic Impressions NW is the premier packaging and conversion house in the Northwest. Through trade print partners, Graphic Impressions’ turn-key operation integrates full cycle packaging from design, through to production and fulfillment for the some of the world’s largest brands.
To learn more about Guided, please visit http://www.guided.co and join our community at http://www.facebook.com/guidedproducts, http://www.twitter.com/guidedproducts and http://pinterest.com/guidedproducts.
A customer wrote in with a great question today and I thought I'd share it here for the benefit of everyone designing their own business cards.
I need to have business cards produced and was wondering about any font size/weight considerations that I need to be aware of while designing the cards.
There's no hard and fast rule about font weights. For example, Stonewood Spa uses a logo that has their 'boutique and apothecary' tag line as part of their business card mark.
You'll see that it is a bit lighter than you would chose for perfect legibility, but it is readable and it maintains the visual and messaging continuity with their other marketing materials.
The contact details, on the other hand, stand out nicely against the brown craft. This happens to be a 7.5pt Myriad Pro Bold, and I think you could safely use a Regular or a slightly smaller font size.
What do you think?
THE ESSENTIALS: A good camera.
Not your regular point and shoot. Invest in a digital single-lens reflex camera (DSLR). There are plenty of great entry level cameras that won’t break your budget. Tripod. Steady your shots and have uniform photos at the same angle for each product.
Let there be light, light and more light.
If you’re on a tight budget and happen to live in a sunny area (aka not Seattle) you can get by on natural light through a window. Otherwise buy a decent budget light kit that include 2-3 lights with stands and umbrellas. Background. A neutral background works best for products. Seamless paper rolls can be a bit expensive, but a worth while investment. Budget options are project poster board or foam board.
HANDY TO HAVE: Clamps.
Keep your paper where you want it with some grips/clamps of some sort. Photo Editing Software While expensive, Photoshop is a powerful editing tool for those who know how to use it. Not to worry, there are also free programs available that range from being super simple to as advanced to Photoshop. COPY CAT: Are you eyeing our photo studio? Here's the breakdown of where you can purchase everything:
2013 was another incredible year for Guided. The quick and dirty - we added more products and more shelf space and experienced continued growth online and direct. Selling more Made in USA and eco-friendly products to moms buying school supplies, architects designing the worlds most efficient buildings, artists, educators teaching about sustainability, bands giving us joy, photographers sharing life, and our beloved nonprofits saving the world. The economic and social result - more Americans employed and less overseas plastic and vinyl in our landfills.
All off this is fantastic and we couldn’t be more proud of our employees and partners, and also our customers who cared enough to either find us for the first time or stay with us. But enough of that, let’s get on to the fun stuff: the creation of the Inspiration Marketplace™. Guided will become a place for discovery and inspiring creative. A place to see what’s possible. A vision for what can be. The reason is simple. There is no monopoly on creative energy and inspiration. Whether you are a fortune 500 company, a small business or an individual consumer, you are entitled to great design and the tools required to create it. So here is what we are going to bring you in 2014 and beyond:
How are we going to do this you ask? Well, we are going to do this by leveraging our experience as a Company, transforming a cute green operation in a garage to a mature organization with infrastructure, scale and relationships. Continuing to offer one-of-a-kind products. By building technology and systems for consumers to discover creative and then sync their teeth into their own design.
At Guided we believe life is too short for ordinary. We’re really excited to start bringing great design to the forefront, and I hope you’ll join us in celebrating the humans behind the design.