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Guided Journal


September 19, 2014

FOR IMMEDIATE RELEASE GUIDED ACQUIRES NORTHWEST’S PREMIER PACKAGING AND PRINT SERVICES FIRM TO EXPAND CREATIVE PLATFORM Seattle, WA - September 19, 2014 - Guided Products LLC, a fast growing consumer brand, announces vertical integration through the acquisition of supplier Graphic Impressions NW, Inc., the Northwest’s premier print finishing and packaging firm. Guided has leveraged Graphic Impressions as a core supplier over the past seven years, helping the company become the lead innovator and driving force in green and American made office and promotional products.  Through the acquisition, Guided will add deep manufacturing and product development capabilities, streamlining operations and allowing the company to quickly add innovative products and services in new categories. Guided will expand Graphic Impression’s traditional finishing services for it’s... Continue Reading →

Xbox Poster Brings Roman Empire to Life

August 15, 2014

Dark and ominous, the poster delivers exactly the tone needed to whet the appetites of gamers... and even more important, potential buyers of the Xbox game.  Published on November 22, 2013, by Microsoft Studios and developed by Crytek as an Xbox One exclusive launch title, Ryse: Son of Rome was praised for its cinematic recreation of the Roman Empire. Described as “an epic tale of revenge spanning an entire lifetime,” the game’s story follows the life of Roman centurion Marius Titus, from early childhood to becoming a leader in the Roman Legion. Through the creation of realistic characters and employment of immersive storytelling, Crytek developers artfully plunged gamers into the chaos and depravity of the late Roman Empire, from the... Continue Reading →

What size font should I use on business cards?

August 01, 2014

A customer wrote in with a great question today and I thought I'd share it here for the benefit of everyone designing their own business cards. I need to have business cards produced and was wondering about any font size/weight considerations that I need to be aware of while designing the cards.  - Scott There's no hard and fast rule about font weights. For example, Stonewood Spa uses a logo that has their 'boutique and apothecary' tag line as part of their business card mark.  You'll see that it is a bit lighter than you would chose for perfect legibility, but it is readable and it maintains the visual and messaging continuity with their other marketing materials. The contact details,... Continue Reading →